Frequently Asked Questions

Question

Answer

What is the mid-funnel, and why focus on it?

The mid-funnel is the 97% of prospects who’ve shown interest but aren’t actively evaluating. They already know you—so converting them costs ~5× less than chasing net-new leads. Fixing mid-funnel improves CAC and doubles pipeline velocity.

How does MoxieGTM score leads without a new platform?

Moxie ingests the data you already have—CRM stages, product usage, marketing engagement—and supplements it with third-party intent signals. Then, using a Fit × Intent model, it scores leads directly inside your CRM. Reps see a “hot/cold” score—no new tabs, no platform switching.

What data do you need from me?

Minimum: CSV or API with email, name, company, lead stage, created/updated dates. Bonus: product usage data, call recordings (sales/CS), and marketing activity. We support up to 1,000 rows in the free audit.

How long until I see results?

You'll get a heatmap and “Hot 20%” list within 2 business days of submitting data. Our pilot typically drives Stage 0→2 lift in 30 days, with full dashboard enablement by Day 90.

How do you protect my data?

See our Privacy Policy for details. Full encryption and retention policies coming soon.

How is this different from buying 6sense or Outreach?

6sense sells third-party intent data. Outreach sends more emails. Moxie activates your existing data, suppresses cold leads, and triggers proven plays—inside tools you already use. No extra seats, no new UI.

What’s the cost after the pilot?

Post-pilot enablement starts at $3k/month. One closed deal typically pays for the year.

Can you integrate with my CRM?

If you can export a CSV or connect via Zapier, we can integrate. Zero migration—scores appear as a custom field in your CRM.

What results should I expect in 90 days?

- 2× Stage 0→2 velocity
- 80% of cold leads auto-suppressed
- ≥1 closed-won deal OR 30% CAC reduction—whichever comes first

Where can I read a customer success story?

Visit our Substack for 50+ case studies, each with step-by-step playbooks you can use today.