"We are seeing a low ROI from 'self-service' software. People want value instantly in today's market, and just buying software usually doesn't get you there."
CRO at SaaS company
Problems with buying intent tools
❌Only monitor one signal (tracking website visits & job changes)
❌ Only monitor intent at the account level (tracking funding announcements)
❌ A $200/month product that costs $2,000/month to operationalize
❌ Can't transparently explain the WHY behind intent
Problems with warm intro tools
❌Relies on LinkedIn connections and email contacts
❌ Requires the Connector to 'opt in'
❌ Warm intros are not tied to buying intent
❌ Complexity to operationalize
Relationship Mapping + Buying Intent
Combine Intent Signals at the Individual Level
Output
Analysis of some of your favorite LinkedIn influencers